Casual Friday Brewing

Casual Friday Brewing is a self-initiated branding and packaging project inspired by a charmingly outdated office environment populated by odd animal employees. Jagoda created a beer label that blends humour, nostalgia, and craft beer culture. This project was an opportunity to develop a fully-envisioned brand identity, bringing an unserious yet fully realised idea to life. It was a self-amusing creative exercise that allowed Jagoda to explore character design by depicting animals in a familiar human setting. —combining illustration, humour, and storytelling into a cohesive visual experience.